Our hand-painted historical maps make a unique, attractive addition to any room of the house. They feature a wide variety of locations and span many different eras. Our maps serve as a window back in time, and many of of them are an accurate representation of the geography of ages past.
However, please keep in mind that our historical maps are meant to be sold as art pieces rather than technical material. To maximize your profit, you should focus on the artistic qualities of the maps. They will sell much better if the buyers are focused on the decorative potential of the prints rather than the technical aspects. We’d like to offer some tips to help you refocus the customers’ attention on the artistic side of our maps.
Hang a Framed Sample
One of the easiest ways you can unlock the selling potential of our maps is by hanging up a framed sample for shoppers to admire. Your customers may need help visualizing what our maps will look like in their home, and there’s no better way to assist them than with a framed sample.
A framed map will be much more appealing to your customers than a print by itself, and they’ll be far more likely to make a purchase. It will be much easier for them to visualize the framed map as an art piece in their home if they have a sample to look at.
Furthermore, you can offer your sample for sale and make a profit by selling the map and the frame together. We can also drop ship a framed print directly to the customer if you don’t want to part with the sample.
Frames Are an Excellent Way to Boost Sales
Offering decorative frames alongside our prints is another great way to help your customers recognize the artistic value of the maps. They won’t have any difficulty seeing the decorative potential when there are plenty of unique frames available for them to choose from. If you offer many different styles of frames, they’ll appreciate the fact that they have plenty of options to customize the artwork to hang in their unique home.
We offer a wide selection of solid wood frames on our website. They’re handmade in Holmen, Wisconsin and many different size options are available. If you’re interested in framing the historical maps to boost sales, please take a look: https://great-river-arts.myshopify.com/products/frame-options. Please contact us to see if you qualify for a vendor discount.
If none of our frames interest you, this Distressed Walnut frame from Craig Frames is also a good choice: https://www.craigframes.com/ProductDetails.asp?ProductCode=57175204. It comes in a wide variety of sizes and is a great companion for any of our maps.
Expand Your Footprint For Better Results
Another excellent way to boost sales of our maps is by increasing the footprint of our products and displaying them over a wider area in your store. Since we offer so many different sizes of prints at different price points, you’ll be able to create an inviting presentation for your customers by spreading the display out. They will be interested in the wide variety of options ranging from notecards ($4.50 retail) at the low end to limited edition glicees ($385 retail) at the high end. By creating a larger, more spread out display and showing your customers that there are options for every price range, you’ll be able to maximize your profits.
Thank You For Choosing Great River Arts
We hope you found these tips useful, and we invite you to contact us with any questions regarding our historical map prints or frames. We look forward to doing business with you in 2018, and for many years to come.
Please watch your inbox the first and last Wednesday of every month for new suggestions and seasonal sales!
For more display ideas please enjoy this video:
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Please watch this video to see what some of our other retailers have done! Interested in Retailing our Maps around the country?
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