Retailer Feature: The importance of placement and rotation of product for maximum sales

14 Feb

At Great River Arts, we often tell our customers to focus on placement. Where you hang a piece of artwork in your house can have a great effect on its mood and impact. In some cases, proper placement can even determine whether a painting gets constant complements or goes completely unnoticed. When displaying our historical maps in a retail setting, it’s equally important to pay attention to placement. That’s why we’d like to offer these techniques to help you showcase our historical maps in your shop. Read on to learn all about proper placement, as well as the benefits of regular rotation.

 

Be Sure to Hang Artwork at Eye Level

According to Martha Stewart, the ideal height to hang art is at eye level. More specifically, the midpoint of each piece should be between 57 to 60 inches from the floor. This rule applies to individual paintings as well as groups of artwork such as your historical map display.

Additionally, she stresses the importance of keeping placement consistent when displaying multiple pieces of art. “Once you pick the midpoint, stick with it for consistency. For a grouping of works, simply envision the collection as one piece of art.” In other words, she’s advising against hanging artwork at different heights with no regards to the piece next to it.

 

Place Your Historical Map Display in a High Traffic Area

After you’ve found the right height for your historical maps, you need to be sure that your map display is “placed” in the right area of the store. Instead of having the display in a back corner with low traffic, consider showcasing the historical map display near the front of the store. This makes customers far more likely to see the maps when they enter your shop. Instead of getting distracted by other items on the way to the back of the store, their attention will be captured by our historical maps right away.

 

Keep Things Fresh With Rotation

After you master the art of placement, you can work on developing a rotation that will keep your customers perpetually intrigued. By regularly switching off the historical maps you feature in your display, you’ll be sure to capture the attention of your returning customers for years to come.

Interior designer Peter Blanchard does a great job of explaining the benefits of rotation. “If you’ve ever had someone rearrange the furniture in your living room without telling you first, then you know: people tend to notice what is new and different, and often don’t even see what they walk past every day.” The phenomenon he describes is very common in a retail setting as well as the home.

Returning customers are much more likely to notice artwork when you’ve switched up your display, as opposed to leaving it untouched for years on end. They’ll be happy to see a different piece of artwork featured every time they come in, and they’ll realize how much you care about keeping their attention. The artwork will capture their interest time and time again, and they’ll be much more likely to make a purchase.

 

Proper Placement and Rotation Will Boost Your Sales

If you’re committed to proper placement, as well as regular rotation of your historical map display, you’ll soon see an upward trend in sales. Sometimes, a few simple changes are all it takes to capture the attention of countless customers.

 

Need some display ideas?

Please watch this video to see what some of our other retailers have done! Interested in Retailing our Maps around the country?

Please email lisa@greatriverarts.com and watch this video about our retail product offerings!

https://youtu.be/uYo5z2_hrjU

 

 

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