Why The Best Time to Buy Online is Before Black Friday

The words “Black Friday” conjure up images of chaotic stampedes, long lines and packed crowds. Most people try their best to go out shopping on this day.

Instead, more and more people are turning to online shopping to satisfy their Black Friday needs. For example, during 2015 UPS alone shipped more than 630 million parcels between Black Friday and Christmas. This was a 10% increase over the previous year, and this number is expected to grow even further.

Also, in 2015, more people shopped online than they did in “brick-and-mortar” retailers.

Even though most did not suffer from delays or lost packages, they occur at a much higher rate during the holiday season. Our maps are no different.

This is by far the biggest reason to get your orders into us before the shopping season. Despite our smaller size, demand for our products goes up dramatically after Black Friday.

In an interview with the LA Times, Satish Jindel, president of a shipping software company, talk about the increase in uncertainty of product shipping during the holiday season. He said “‘When it’s business to business, it doesn’t change as much. When it goes from business to consumer, or consumer or consumer, you bring a whole new level of unpredictability.’”

Placing an order between Black Friday and Christmas will increase the chance that we cannot deliver your order to you by the desired date. We try our best to ensure it gets to you on time but the increased stress on the postal system means your order can get delayed or even lost in transit.

Even if you venture out to our studio on or after Black Friday for an in-store pick up, our increased order volume means we might not be able finish it by your desired date. Punctuality is essential to gift giving and getting your order in before Black Friday will ensure a satisfied friend or loved one.

Fashion author and editor Anna Wintour said “It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” Timing is important when it comes to giving gifts, and we want to ensure that yours will be delivered at the perfect moment.

Get your orders into us before Black Friday, and your gift will be remembered.